SOS Eyewear

Scott D Smith, owner and CEO of SOS Eyewear, has entered into a product endorsement and future sponsorship agreement with James Burke.

SOS is in the process  of re-branding and launching a new exciting product range called SOS TECH which will consist of a high quality, high end line of eyewear and watches. SOS recently relocated to California and is in the final stages of building it’s new state of the art offices and warehouse.

In addition they will be launching a newly remodeled website which will enhance their new image.

James said “Motorsport is such a fantastic platform from which to launch a new brand and a new product. High quality eyewear is no longer a luxury but an essential necessity, combining high quality, protection, style and affordability to offer a winning combination both on and off the track.

I work as a race car instructor at the new fantastic Miller Motorsport Park in Utah, and work long hours in the hot desert sun. I can’t emphasize enough how important a race car driver's eyes are to him, so protecting my eyes with quality eye wear is as important a choice as my crash helmet. My father always said 'if you’ve got a $30 head then buy a $30 crash helmet, but if you’ve have a Million-Dollar head buy the best.' The same goes for eye wear so BUY SOS!”