Marketing Profiles

Why motorsport marketing makes good business sense

Motorsport marketing is an imaginative way of reinforcing your company's image and message to a targeted audience, of generating good will, and of building good relationships.

It not only gives you a chance to promote your company’s Name, Logo, Products and Services, but provides valuable opportunities for corporate entertainment and networking - the life blood of modern business.

Does motor racing influence consumers?

You bet it does! These fans are loyal, in fact, three out of four fans say they consciously purchase products involved with racing. Market research backs this up, showing that sponsored products consistently receive higher usage.

With a growing market in which to advertise, the already committed fan base that awaits you just keeps getting bigger and better. When you sponsor James Burke , fans will remember the names that made their favourite sport possible. They will support your product because you support racing.

Motor racing spectator demographics

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